| English to Chinese Translation (英译中) |
Dear Colleagues, Today we start the external rollout of our Brand Positioning by making public our new promise to our customers and consumers; 'Sense and Simplicity' 亲爱的同事们, 今天我们将公布我们的品牌定位,向我们的顾客和消费者公布我们的新承诺 "合理与简洁". In an effort to change the public's perception of Philips , we are starting an advertising campaign in all major markets which will highlight all aspects of our Healthcare, Lifestyle and Technology company. But our new brand promise is more than just an advertising slogan. We are making the commitment to deliver 'Sense and Simplicity' to our customers and consumers.为了改变公众对飞利浦的印象,我们在所有主要的市场开始了推广活动, 重点将放在医疗保健、生活方式和核心技术公司. 但是我们新的品牌承诺不仅仅是一句广告口号. 我们竭诚承诺为客户和消费者提供 "合理与简洁" 的服务. This implies a change in the way we do business and in the way we create our products. It also implies a change in our own mindsets - how we think about and act on behalf of Philips. Which is why we will take a period of three to four years to deliver on this commitment, in the meantime using existing products that already demonstrate this promise.这意味着我们做生意的方式和我们创造产品的方法有所改变. 这也意味着我们的思维方式的改变确 - 我们如何代表飞利浦思考和行动. 这也是我们将用3到此为4年的时间来实现这个承诺的原因. 与此同时, 我们将用现有的产品来显示我们的承诺. The box in front of you is a reminder of the importance of this next step in our transformation to One Philips. It represents our ethos of "Sense and Simplicity". After all, technology should be as simple as the box it comes in. 在你们面前的这个盒子是用来提醒我们转化到一个飞利浦的下一步的重要性. 它代表了我们 "合理与简洁" 的理念. 毕竟,技术应该和包装它的盒子一样简单. We know that you will all embrace this way of thinking and look to apply it to everything Philips that you do. Please give it a place in your workplace environment and discuss your ideas with your colleagues and your management. Your ideas matter because we make Philips together into what it is.我们知道你们将会欢迎这种思维方式, 并将之运用贯穿与飞利浦的日常工作. 请将之运用在您的工作环境,和您的同事和管理层讨论您的想法. 你的想法很重要,因为今日的飞利浦是我们创造的. Please send me your thoughts at ***@philips.com. Yours, Gerard Kleisterlee 大家如果有什么建议可以发电子邮件给我 : ***@philips.com.
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